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This Scandinavian street-style favorite rose from humble cashmere-based roots when, in 2009, Ditte and Nicolaj Reffstrup took over the brand. They built the advanced contemporary favorite, focused on attainable luxury, balancing on-trend styling while keeping authenticity at the heart of the brand and designs. They have mastered utilizing color and fun while maintaining sophisticated coolness. “The Ganni girl is a state of mind”.