Helmut Lang

Helmut Lang, an Austrian designer, transformed fashion in the 1990s with his minimalist designs and innovative use of materials. Launching his brand in 1986, Lang's clean lines and urban chic aesthetic set new standards. Notably forward-thinking, he was among the first to stream fashion shows online, blending technology with fashion. Despite leaving fashion in 2005 for art, Lang's influence remains significant, with his legacy enduring in contemporary style.