Helsi

Helsi, founded in 2021 by designer Franklin Morales, creates stunning, statement-making special occasion garments with intricate handwork like dimensional florals, beadwork, and custom details. Based in Southern California, the LGBTQ+ and Latin-owned brand emphasizes quality and craftsmanship, with each piece made by a small team of artisans. Helsi celebrates independent, confident women, offering both ready-to-wear and custom options that embody elegance and individuality.