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In 2014, best friends, Phoebe Vickers and Purna Khatau couldn’t find anything they loved to wear. It seemed like all the options were trend-driven, overly detailed, and instantly dated. And so, Rhode was born out of a slow meditation on what it means to get dressed—with beauty, confidence, and above all, comfort. Taking inspiration from handmade vintage prints, directional yet wearable silhouettes, and the concept of feminine joy, there’s something special and soulful infused in every Rhode design.