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Shona began selling her hand-painted designs at the iconic Bondi Beach. From humble beginnings, the Shona Joy brand has continued to grow and evolve. Still based in Sydney, Australia - Shona Joy is powered by a close-knit team, led by Shona and grounded by a mutual love of designing for real women and creating dresses for celebrating life in. Each collection embodies a neutral color palette and natural fabrications that signify a clear Australian identity - always with a hint of 70s bohemian glamour.